Sales governance is the organization of the sales department through processes, indicators, responsibilities, and management rituals. BBG's Sales Governance Consulting seeks to make growth less dependent on individual effort and more sustained by an organized and measurable sales structure.
What are the four pillars of the consulting service?
Sales Architecture brings together diagnosis, sales model, Ideal Customer Profile (ICP), goals, and Key Performance Indicators (KPIs). Demand Generation works on acquisition, channels, prospecting, and qualification. Sales Process includes the funnel, CRM, playbook, and routines. People involves organizational structure, training, goals, and performance management.
What will be structured in the sales area?
The consulting page describes deliverables that connect strategy, opportunity acquisition, sales process, and people development. The goal is to integrate these fronts instead of treating sales solely as each salesperson's effort. The scope applicable to the business must be confirmed with the team.
What is the timeline presented by BBG?
The published timeline is 90 days, organized over three months. Sales Architecture occurs in the first month; Demand Generation in months one and two; Sales Process and People in months two and three. These stages overlap to connect the design of the structure to its implementation.
Does the consulting service guarantee increased revenue?
No. Revenue predictability and sales efficiency are objectives of the proposal, not guaranteed results. Evolution depends on the company context, the quality of information, execution, and market conditions. Before hiring, align deliverables and tracking criteria.
Questions about receita
Which pillars make up BBG Sales Governance?
Sales Architecture, Demand Generation, Sales Process, and People. The proposal integrates strategy, channels, funnel, CRM, management routines, and team development.
How long does the Sales Governance consulting last?
The BBG page presents a total timeline of 90 days, divided into three months, with overlapping stages. Confirm the scope for your company with the team.
Is Sales Governance just about implementing a CRM?
No. The CRM is one of the deliverables of the Sales Process pillar. The proposal also includes diagnosis, goals, indicators, demand generation, responsibilities, training, and management routines.